Where To Start With SEO
If you haven’t already heard about SEO, it stands for Search Engine Optimization. If you have a business or product to promote and your looking to find new customers, getting visitors to the site can be a big hurdle for most people.
SEO is the process by which a website is designed and modified to be able to show up in search engines, such as Google, Yahoo and MSN. I know that might sound a little vague and it’s because SEO entails many, many different variables and things to consider.
The goal of this article is to talk about the most basic and important things to consider when first getting involved with SEO.
The main goal for working on SEO is to get your website to show up in the search engines for specific keywords or keyword phrases. Let’s take “Guitar Lessons” for example. If I have a site where I give information on learning to play the guitar, then a good keyword phrase for me to target would be “Beginner Guitar Lessons”. The ideal situation for obtaining a new customer would be something like this: someone wants to learn to play the guitar so they go to google and type in “beginner guitar lessons”. My website shows up as one of the top spots on the page. The person sees my website, reads the description and clicks on the link to check it out. They read the sales page and buy my product.
Having my website show up as one of the top spots in google when someone typed in “beginner guitar lessons” was a result of good SEO implementation.
Now that you understand the basic idea of SEO, lets talk about the first steps you need to take for your own website and customer base.
When forming a plan of attack for SEO, the first thing that you need to find out are what keywords you want to target and optimize your site for. Keywords are what rule the world of Internet Marketing because they are what connect you to your prospects. Whether you are paying for advertising or using SEO to obtain free traffic via having your site show up in search results, knowing which keywords to advertise on and build your site around is the first step to creating a website that is going to be marketable and profitable.
So the next question your probably going to ask is “how do I know what keywords to target”?
Tagged with: keyword research • search engine optimization • seo
Filed under: Marketing
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