Now that we have a list of words and phrases that are relative to our target market, it’s time to dig in and figure out which ones to focus on.
Remember that the main goal here is to find action words that describe a person in need and wanting to solve a problem. The first thing that you will most likely want to do is get rid of any terms that have the word “FREE” in them. As you can imagine, if someone types into Google “free guitar lessons”, it’s not going to do me much good to try and focus on them as a person who is going to pay for my product or service.
As you go through your list try and find phrases that are as descriptive as possible and micro target your potential customers. Remember that broad terms are not going to do you much good because they are #1 hard to rank for and #2 hard to turn into paying customers.
See if you can put together a list of about 30 or so words that seem like good action phrases. Some good examples of action phrases would be “need guitar lessons”, “learn to play guitar fast”, “ease back pain”, “how to plan a wedding”. You can see how these phrases promote action and show a need to solve a problem or find a solution. A good example of keywords that would NOT be good would be: “electric guitar”, “back pain”, “weddings”. As you can tell these are too general and don’t promote any specific need.
After you swift through the keywords that are not going to do you much good, the next step is to determine how much traffic is there and how much competition is there.
The answer to the first question “how much traffic is there” is a pretty easy one. The search volume number is going to give you a pretty accurate idea of how many people typed that phrase into google during any given month.
If your wondering “how many searches is a lot?” we’ll that depends on what your looking for. If your trying to target a local segment for a physical business or service that you offer in your town or city, having a low number is not a big deal. If your promoting a product or service that can be distributed anywhere, such as an information product, then the more the merrier.
Generally speaking if you can work with keywords that have search volumes in the tens of thousands, your in good shape. A big factor though in deciding which terms to focus on is what were going to talk about next…
Determining your competition.
Tagged with: keyword research • seo • traffic generation
Filed under: Marketing
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Beautiful wording. Coudn’t have said it better myseld
Content is evaluated firstly based on the information covered. If the target audience doesn’t find their needs explained, that article confirmed its prospecting .